In the age of Digital Marketing, things are constantly evolving at a rapid pace. There are many forms of Digital Marketing such as email campaigning, PPC(Pay Per Click), SMO (Social Media Optimization) etc. Almost all forms of Digital marketing is keyword centric.
Keyword is the trump card that basically sets apart the winners from the losers in the field of digital marketing. For this reason alone, researching Keywords is of utmost importance. The most widely used keyword research and analysis tool is Google Keyword Tool.
However, there are other suitable and capable alternatives to the Google Adwords Keyword tool. This article takes a look at the Top 5 keyword research and analysis tools available on the internet. Have a look:
1. Google Webmaster Tools –
Google Webmaster Tools enables the listing of the keywords that appear on the (SERP)search engine results page along with the average rank. This helps for you to see which terms, words or phrases, the users are clicking on to visit your website.
2. Bing Keyword Research Tool –
After Google, Yahoo and Bing have the next big share of the market. These are highly used due to their raw data structure and numbers that helps keeping up to date with what’s hot and what’s not.
3. Moz Keyword Difficulty Tool –
Moz has a very high authority on the Cyberspace. Moz have plenty of helpful extensions and add ons to help detect page traffic data and quality. The Moz Keyword Difficulty Tool is available for every subscriber of Moz. It retrieves the top 10 rankings and presents a difficulty score based on the pages that rank. This kind of ranking based analysis are especially useful while planning CPC campaigns.
4. Internal Search Engine –
All too usually we have a tendency to neglect the best tools at our disposal. All websites supply internal search and this could be notably helpful find terms that guests or users are searching for on the web site. I usually recommend watching this information often because it is of high value. Think about a user that uses an internet site and doesn’t notice what they’re searching for and eventually takes the time to perform a quest. These searches have a lot more worth than the aforementioned approach, that is just to abandon the location.
5. Internet Marketing Ninjas– Internet Marketing Ninjas is a free to use tool that works seamlessly through Excel. It reduces time consumption while creating detailed keyword databases on the Excel sheet. This tool helps you build out keyword lists quickly as it uses base words and concatenation.
Google Adwords Keyword tool is the goto tool for most of the users. However, these alternatives provide same level of work and deserves a mention in a list for keyword search and analysis.
Keyword Research and the importance of keyword can not be undermined in the present scenario, nor in the foreseeable future. Thus, it is important to be fully geared up with all tools so as to extract the juice and achieve desirable targets.