Search Engine Optimization (SEO) has its myths that have been evolving over the years. Be it on-page, off-page or link building practices, myths and legends have always clouded the SEO knowledge-sphere, which is why webmasters must clear their minds and move on. Inbound marketing tactics are constantly changing and so are modern link building trends. Following a straight path defined by the Google Webmaster guidelines has become important in the contemporary SEO scene, and hence, we must put the following link building myths completely out of the equation.
Myth: No-follow links spam your backlink profile and do no good for your business.
Reality: ‘rel=nofollow’ doesn’t give a pretty picture from an SEO point of view, but saying they give no value at all is entirely wrong. Poor link building strategy can do more harm than good.
No-follow links are important because:
Complete your natural backlink profile in the criteria used by Google.
Do-follow or no-follow links dominating your backlink profile could generate red flags and alert Google that your SEO work is inorganic.
Balanced backlink profile maintains a natural Power-to-Trust ratio.
Links originating from social networks generate positive social signals that work towards organic SEO positioning. Thing to note- all of them are no-follow links.
Myth: Blog posts with Authorship markup get ranked better on search engines.
Reality: There is no authenticated relationship between rankings and Google authorship.
Google Authorship gave rich snippets alongside search results in the past, besides including the author image and byline information. This changed recently and now only author’s byline name appears on the SERPs. Authorship was never meant to improve ranking of a page and in fact is dedicated at maintaining a track of author profiles – what they are doing, where are they contributing, how is the audience interacting with them on their Google+ profiles, etc. It is aimed at differentiating influencers from the regular crowd of bloggers.
Myth: Links from press releases are good, allowed by Google
Reality:Google has started penalizing websites with do-follow links from press release sites and their content syndication networks.
Press releases are good for informative and promotion purposes, but many people started exploiting them for SEO purposes. The prevalent practice is to get do-follow backlinks on money making keywords that redirect to the main business site.
What actually hurts more are the content syndication networks, wherein low quality websites reuse press releases and link back to the main site. This leads to unnatural low quality backlink structure that ultimately violates Google and what happens next is a penalty.
The bottomline is that press releases aren’t safe as a penalty-proof link building scheme. Hence, stop following these stupid SEO myths.
Myth: Guest blogging isn’t safe anymore.
Reality: Guest post spam is what Google is aiming to reduce, but high quality guest blogging is still a highly sought after option for link building.
Things to do:
Avoid low quality websites for guest posts.
Develop author credibility as a subject matter enthusiast/expert.
Design and execute blogger outreach campaigns.
Build relationships with influential bloggers of your industry.
Maintain a healthy and active social media profiles.