The web statistics if utilized to the fullest potential can prove to be a priceless resource. The idea is to filter the significant analytical reports and use them in the best way to improve your online market or increase sales. Normally I see webmasters don’t make use of analytical tools as they should. It is much more than keeping track of visitors and popularity. Experts basically improve their website performance in terms of ranking, navigation and error fixation.
So how can we improve analytic service for our website? Read on and get to know what all you can do with just web analytics. Actually I shouldn’t be using ‘just’ for this procedure.
Perform better in the competition
If you are into marketing, you may know that many times just the amount of traffic isn’t enough for sales enhancement. The user engagement plays a big role. Through benchmarking screen in Google analytics and other tools for other search engines, you can evaluate the stats of the traffic on yours and yours’ rivals’ websites. This way you can average the time users spend on your website which is very beneficial as it becomes a guide for you to make suitable changes in the site if you are looking forward to increase traffic engagement.
Know users better!
With the release of demographics and interests segments in the audience report by Google analytics, it has got easier to gather demographic data. The update permits you to see the age and interests of the users. How is this help? Quite simpler than often, you can perceive which portion has the highest conversion rates. This way you can easily set up your target audience and division.
They say it right, “First impression is the last impression”.
Coming more and more traffic to your website is indeed good news. But what about the visitors who take an exit very soon they enter? This is what analytics is for! Be familiar with such reports, examine them thoroughly and head towards the suitable changes so that users stick to your site. Hence another thing you can do with this is make the right impression.
Are you on the same tangent of technology as your customers?
This is very crucial, I will tell you how. Suppose you are using a screen with high resolution and have arranged the site accordingly but most of your customers are equipped with low resolution technology, then this will generate the usage gap between you and the customers. Or another example which is even worst that if your web platform is not compatible with the browsers being used by yours niche audience! The thought is mere scary. Hence, this is necessary to keep records of such things for the proper optimization of your website.
Paths are as important as the destination!
This is true in terms of web marketing too. There are situations when a lot of traffic is broken on your site and you are clueless of the happening. If you could know the path from where all the users came, you can probably try again to get the same amount of traffic from the same source. Proper reports and analyzing allow you to do so.
End of the day, it is a game of ranking
Although a very basic thing to measure ranking and done by all, there is yet more to it. Keep the details of the keywords which bring more visitors to your site. Why not work on those key frames and improve their rankings rather than spending time on less effective techniques? Precise analytics mean better search engine optimization (SEO).
Customize your website
The reports tell you of the products being liked and bought by your customers more. Thereafter you can add more such products and remove what is not appreciated. These minor things play an important role. The more precise website means more customers and more business. See, what all can be done by keeping track of analytics other than just measuring the ranking.
More customers or repetitive visitors?
It depends on your business that whether you want more new customers or need the last ones to pay visits back. You can tailor your products accordingly and effectively. Knowing what the customers want is the main target for any business. Better sales are more wanted than higher rankings. It is certainly not a very good idea to lose customers in the sales process.
See, where conversion rate is higher
The life is no more just about computers and cell phones. Look around and there are many more devices. Analytics help you figure out what your customers are using according to which you can customize your design. Know which device have more conversion rate so that you can work better on that.